Why have an app for your recipe blog?

Shortly after Leafcutter Studios has published an iOS recipe app for UK food bloggers Eat Drink Live Well, we look at what the benefits of having your own app are for recipe developers, bakers and cooks.

A number of celebrity chefs such as Gordon Ramsey, Jamie Oliver and Mary Berry have their own apps as do celebrity bloggers such as Deliciously Ella and Green Kitchen Stories, but how much does an app add value for other food bloggers, bakers and chefs?

Having your own recipe app is another way of getting your recipes out to a wider audience so that you get more people using them. An app can help you to grow your followers and build your brand. You already have your website, blog and social media posts. Think of an app as another platform through which you can promote your recipes, your food philosophy and your name in an interactive medium.

An app can also add value to your users. People carry their iPads and smartphones with them wherever they go, so if they have your app on their phone or tablet they are able to engage with your content on the go. A recipe app with a shopping list function for example enables users to save ingredients to a list which they can then tick off when they are walking around the supermarket. An app with an easy to follow step-by-step guide allows users to tick off method steps during the cooking or baking process.

An app can also attract interested parties, so if your dream is to have a cookery book published with a named publishing company then having an app might help you to achieve that goal because it will help you to stand out from the crowd.

For the team behind Eat Drink Live Well it was important that the app promoted their brand’s emphasis on nutrition. So we built the app with a special “ingredients” function so that in addition to 100 plus recipes users can also access comprehensive information on the health giving properties of certain foods (for example did you know mushrooms make their own vitamin D if left on a windowsill?). The app also enables users to create shopping lists, to favourite and share recipes and it provides easy to follow step-by-step instructions.

At Leafcutter we have a flexible approach to app development. We will work with you to create the right app for your blog. Contact us to find out more.