An app can generate revenue for clubs in several ways.
There is sponsorship and advertising, but the primary revenue comes from increasing match day attendance.
Imagine using notifications to remind every fan on the morning of a match that there is a game today.
It's easy to see how it's possible to turn 'What shall we do today?' into 'Let's go to the football'. That has a direct impact on attendance and matchday revenue.
The app only has to convert a small percentage of installed users from 'not going' to 'attending' before it pays for itself and generates revenue over a season.
And that's just the start. An app gives fans easy access to all the information they need to follow their club.
And, most notably for the club, it maximises the chances of a fan seeing that content. This delivers a higher return on your content creation investment.
That drives engagement and strengthens the fans emotional attachment with the club.
Over the long term, that means higher attendance and a bigger spend on match day.